A comparison of tabloid and broadsheet newspapers Essay

To understand the subject of this essay, I thought it would help to briefly look at the history and background of newspapers, because I believe this gradually influences people’s decisions on buying a paper today. In earlier years, the majority of people buying newspapers were all well educated, middle – class intellectuals. As a result of this many papers actually tended to follow the broadsheet format. Most people that bought a newspaper would have full intention of reading from front to back. Most papers had between four and nine pages with a lot of columns and very small print; there were not many pictures and very little graphics. This was generally because of the lack of technology available to the publishers and their printers. As time progressed, so did the technology that went into the newspapers. With this improvement in technology this enables the publishers to focus on more specific readership. In a newspaper you can find that they can now devote sectors of the newspaper to individual interests, at the same time as having more illustrations and advertisements. We investigated how tabloids and broadsheets have appeared to combine these new ideas, but somehow still have different techniques, writing styles and format. We did this by using interviews and surveys to help us gain the results we wanted. To gain further understanding of the type of people that read tabloid and broadsheet newspapers, the pupils in our class carried out a survey. The principle was to find out if there were any links between our research and the class survey, it helped us gain more knowledge on the time that papers are read during the day and what days they are tended to be read on. When the survey was complete we collected the results to find that there was quite an even spread of readers for both the tabloid paper and the broadsheet paper. Another interesting fact was that mainly broadsheets were read on the weekend rather than the working week. I recognize that this must be because of the size and depth of the broadsheet which becomes a immediate fault of the paper has it makes it very hard for somebody going to work on the train or bus to read a large paper such as ‘The Telegraph’ in such tight compact spaces. Our class also carried interviews with their friends and family to try and find out the reason behind this predilection. In the majority of cases, the time available and the content of the newspaper were concerns. Many people believed that a broadsheet were more detailed and focused on finance and politics, whereas tabloid papers tended to be more light-hearted and entertaining. There were a lot more gossip columnists and many pages devoted to entertainment and celebrities featured in ‘The Sun’. As I expected the size of the newspapers were a big matter into deciding which paper someone would buy. According to the interviewees, broadsheets were understandably an inconvenient size if they were to be read on a coffee brake or a journey as they were just too big. Tabloid papers were popular because of the advantage of there size as they can be read at spare moments during the day and contained a television guide. Personally I tend to read newspapers at the weekend and the members of my family generally make the choice of paper, I enjoy reading a tabloid a lot more than I do a broadsheet because broadsheets cover a large quantity of business and finance and I am not interested in these subjects. I enjoy reading ‘The Sun’ as it contains a lot of sport news and celebrity news. Tabloid papers in my opinion are a lot easier to read as u don’t have to take a lot of time reading each article like you do in the broadsheet newspapers. Before we actually started to examine individual articles, we made some general assertions concerning the papers contents. We all noticed that there were a surprisingly large amount of adverts in the broadsheet newspaper, which included a completely covered double-page spread on just adverts. A â€Å"British Airways† advert, covered a page of the â€Å"Daily Telegraph† the size made it eye-catching and very effective to the reader. For further exploration we compared two articles, which at the time were concerning the situation in Saudi Arabia. The first article was featured in â€Å"The Sun†, entitled, â€Å"Saudi Aid†. The second article was found in â€Å"The Daily Telegraph† entitled, â€Å"Arab states back Bush over Iraq†. My immediate observation was the difference and contrast in headlines. The tabloid headline was much shorter than that of the broadsheet, therefore the information given was. â€Å"Saudi Aid† gave the reader a suggestion of the articles content, but did not make any kind of effort to enhance on the subject. On the other hand â€Å"The Telegraph† was more informative and had a much more detailed headline, â€Å"Arab states back Bush over Iraq†. This headline refers to a specific incident which is very straight forward it also includes one of the most well known names in the world, this is a clever way of using someone’s name involved in the issue to draw in the reader the also tone suggests controversy. â€Å"The Sun† followed its brief headline with a more detailed summary, giving us further amplification on the subject. â€Å"The Telegraph† on the other hand had a sub headline of â€Å"Way cleared for countdown to war†. Again the focus of the piece was narrowed down to ass impact on their first headline. The sub headline included and extremely emotive phrase, â€Å"Countdown to War†. This gives no definite answer to the question most people were asking themselves at the time, it just leaves the possibility that it could happen in the future if the situation deteriorates. â€Å"The Sun† also included a sub headline in its article. â€Å"Saudis to aid attack on Iraq† again this repeats the word ‘aid’ from the headline but this time expanding on the content of the article. The reporter actually uses rhyme, which increases the articles appeal, because it becomes captivating and memorable. In continuing to study the format of the article, I noticed that the front pages of both pieces were very different. â€Å"The Telegraph’s† report was split into four columns, with an enlarged quote dividing the second column. In this article there was clearly more writing, and whilst I could perceive a summary, it was not highlighted in any way, like â€Å"The Sun’s† report, which had a summary in bold type and a sub heading of ‘Weapons’ halfway through the first column, such use of a sub headline created drama and tension. The summary uses colloquial language, and emotive writing such as ‘the Saudis fear they will never be safe while Saddam rules’. With added patriotism, the summary lures the reader to read on through the article, to reach the main point of the piece. Unlike the broadsheet article, there was a picture featured in the tabloid newspaper. The picture was of Jack Straw and by adding a picture the information in the article is authentic and may entice the reader to look more closely at the piece, and maybe value the reporter’s opinion more. Another creative effect is â€Å"The Suns† use of italics. By placing a chosen phrase or paragraph in italics, the reader’s attention is drawn to the chosen area, showing that the specific phrase is important, and so the reader should pay attention to it. The general tone of † the suns† article is informal throughout the piece. The reporter remains biased and doesn’t believe that the possibility of war may be resolved. The piece in â€Å"The Telegraph† takes an objective style and presents both sides of the argument, and continually stating that there is no definite war. The miscellany in reporting styles also includes the use of more formal language with words such as ‘repercussions’. I would presume that the readers of a broadsheet newspaper are more middle-class. This is a generalisation but that the fact that there is more business, finance and culture in the broadsheet newspaper. There is one similarity between the articles it is that they both include the national security adviser â€Å"Conddeezza Rice†. Overall the broadsheet newspaper includes more concept language and is rather informal, whilst the tabloid newspaper has short headlines with a catchy theme to it, instead of a more sophisticated and simple headlines brought to us by the broadsheet newspapers.

Starbucks case study Example | Topics and Well Written Essays - 3000 words

Starbucks - Case Study Example Some grocery stores sell Starbucks branded ice cream and coffee. (Starbucks Corporation, 2007) From where it was established in Seattle, Washington, as only a local coffee bean roaster and seller, Starbucks has rapidly expanded. In the 1990s, the corporation was establishing a new store each workday, a tempo which continued into the 2000s. However domestic expansion has ever since slowed down, although Starbucks continues to spread out in foreign markets, The company's first location out of the U.S. and Canada was launched in 1996, and at present they constitute about one third of Starbucks' total stores. (Starbucks Corporation, 2007) As at November 2007, Starbucks Corporation had 8,505 company-owned coffeehouse outlets global: 6,793 of them located in the United States while 1,712 are located in other countries and the U.S. territories. Besides, the Starbucks has 6,506 joint-venture or licensed outlets, and 3,891 of them are in United States and 2,615 are in some other countries or in U.S. territories. This thus brings the total number of locations (as at November 2007) to 15,011 worldwide. (Starbucks Corporation, 2007) 2003: Starbucks concluded acquiring Seattle's Best Coffee and Torrefazione Italia from the previous owners AFC Enterprises, increasing the total number of Starbucks-operated outlets worldwide to over 6,400. In 2006 September 14, competitor Diedrich Coffee company stated that it would sell many of its company-owned retail outlets to Starbucks company. This sale included the company owned sites of the Oregon-located Coffee People chain. Starbucks company representatives were quoted as saying that they will translate the Diedrich Coffee and Coffee People sites to Starbucks stores. January 2008, Howard Schultz, chairman of Starbucks took up again his position as Chief Executive Officer, substituting Jim Donald, who earlier on in 2000 had succeeded him. Schultz's main challenge is to re-establish what he calls the "distinctive Starbucks experience" in the moment of high expansion. Industry observers believe that Schultz have to determine the manner in which to contend with soaring materials prices and increased rivalry from lower-price competitors, which includes McDonald's and Dunkin' Donuts. (Findingdulcinea, 2008) On 31 January, 2008, Schultz stated that Starbucks Company would suspend its warm food items, originally planned to launch countrywide in 2008, so as to refocus the brand on coffee. 1. Evaluation of HRM Each employee requires more learning in order to improve his /her skills, no matter how best a candidate is, he/she can not be 100% percent qualified. Thus, the human resource management should implement learning management system (Beardwell & Holden, 1997) Starbucks Corporation has understood this aspect and that is why it recognizes that its employees are one of their highly valuable resources. The very first guiding rule in their mission statement also addresses the Company's principle towards its employees: "Provide a great work environment and treat each other with respect and dignity". The management recognizes that the Starbucks employees play a foremost function in the expansion of the company. (Hoovers.com, 2007) Starbucks Corporation training can be termed as systematic enhancement of knowledge, skills and attitudes of the needed by an employee in order to perform a given task. Development is the growth of an employee in terms of capability, understanding and

A comparison between western and east Asian philosophies Essay

A comparison between western and east Asian philosophies - Essay Example To begin, let us consider the prevailing East Asian mindset that typically goes into the consideration of areas of law and justice. It should be noted that East Asian thought typically includes a wide range of traditional philosophies combining a mix of Japanese, Korean, and Chinese ideas that span more than 2,500 years of history (Moody 166). The focus on this comparison with the West, however, will primarily deal with the Chinese influence, dating back as far as 221 Before the Common Era. In considering how issues related to law and justice related back to both the preimperial Confucian stage, in addition to the incorporation of Daoist traditions, one must consider both historical and philosophical teachings. Even during ancient times, penal codes were enforced as a sense of corrective justice, but Confucius espoused a system whereby the political emphasis in Eastern philosophy was to support a more elitist system where virtues of fairness were perceived to be the humane course of actions. Within this teaching, however, lied the incorporation of flexible standards that were to determine how opportunities and goods were to be distributive to the masses. This was referred to as distributive justice, which Confucian scholars taught was designed to eliminate the need for any type of corrective justice. In essence, the law is not to be applied equally to all classes of people, but the balance of power is to shift to the elite who then distributes justice to other as they see is best reflective of the times and the situations that society finds itself in.

Biology research paper Example | Topics and Well Written Essays - 1250 words

Biology - Research Paper Example For instance, Bellard, McCarthy and Meekins studied on genetic variation as well as biogeography of Alliaria petiolata in North America in 1st January 2001. According to their findings, Alliaria petiolata varied in not only phenology, but also morphology across all the native plants in which it grew ( Bellard, McCarthy and Meekins 161). They also found out that Alliaria petiolata also varied in terms of seed dormancy. In their results, they also stipulate that Alliaria petiolata is a hexaploid plant species based on n=7. In tandem to Bellard, McCarthy and Meekins findings, Hanson and McCarthy also claim that Alliaria petiolata is one of the plant species that have contributed to the loss of many indigenous plants in North America. They assert that Alliaria petiolata is a non-indigenous plant species that belongs to Brassicaceae family (Hanson and McCarthy 68). According to them, it was first identified in North America in early 1868. Unlike other Brassicaceae, Hanson and McCarthy spo tulate that Alliaria petiolata spreads in the introduced environment very fast because of its monopolization of resources. To justify their point, they expound on how it took it only 20 years to spread throughout the northeastern parts of North America. By 1991, Alliaria pestiolata had spread to Canada and was identified in 30 U.S states (Blazevic and Mastelic 607). In tandem to this, Bossodorf and Prati also found out that it is through characteristic features and adaptations that Alliaria petiolata managed to invade and successively destroy North American woodlands (Bossdorf and Prati 1). They also found out that the effects of Alliaria petiolata varied with plant species; some species such as G. laciniatum was least sensitive to the allelopathic interference. In their study, Meiners and Pisula also found out that invasive plant species conquer and advance successfully in introduced areas because of allelopathy. According to them,

Lean concept in manufacturing field Literature review

Lean concept in manufacturing field - Literature review Example With the failure of MRP to offer enhanced system performance, the shift has focused to Just-in-time production systems which are driven by customer demand Hence, the jobs are â€Å"pulled through the system† with linkage between stages in the production process (Deleersnyder, et al., 1989). The Japanese system of Kanban is required in order to physically implement the pull production system. Kanban is often used in conjunction with Just-in-Time production whereby the right quantity must be manufactured at the appropriate level and at the right time. Literally translated as â€Å"a card†, the Kanban signal, which is generated through the master production schedule (MPS) or customer demand, triggers JIT as it works its way backwards through each work centre. Generally, a Kanban is tied to each container of work-in-progress (WIP) which contains specifications pertaining to that WIP such as the lot size, card number, due date etc. Research has demonstrated various benefits associated with the use of Kanban. JIT allows most companies to achieve the benefits of shorter lead times, enhanced quality and low inventory buffer (Cimorelli, 2013). However, choosing the Kanban size often requires tradeoffs. For instance, a large size of Kanban will often result in higher level of stock albeit with a shorter lead time and less time for setting up machines frequently. Furthermore, Kanban acts as a means of communication from usage points to the prior operation as well as serve the purpose of visual signage (Wang, 2011). As far as the types of Kanban are concerned, there are generally two types of Kanban systems: single card and dual card systems. This entails separating the storage of output of a particular stage from the storage of input in the succeeding stage along with the use of extra cards named as â€Å"withdrawal† Kanban (Krieg, 2005). This Kanban is defined as one which accompanies the containers that are responsible for storage at the input stage . This is followed by removal of the withdrawal Kanban and its subsequent storage in a â€Å"collection box† when the production system uses a container (Krieg, 2005). Subsequently, the withdrawal Kanban is further removed from the collection box by a carrier and moved into the storage for output from the previous stage. On the other hand, the single-card Kanban is more efficient for manufacturing processes that contain high â€Å"changeover time† owing to batch production (Basu & Wright, 2005). The major difference between a single-card and dual-card Kanban is that the former lacks a â€Å"production† Kanban and specific inventory points (Basu & Wright, 2005). To conclude, the use of Kanban in the Just-in-time production system is fairly old. However, their importance has steadily increased owing to the paradigm shift towards demand-pull manufacturing systems as opposed to push-manufacturing systems. Nevertheless it must be noted that although the Kanban system lead to efficient levels of inventory, shorter lead times and better flow of communication across the production system, it may not always fulfill all order qualifiers at the same time as tradeoffs may be involved. 2. Push/pull systems Lean manufacturing systems are usually split into pull and push production systems. Push systems are based on scheduling work such that it is released on the basis of customer demand (Kimura & Terada, 1981). This is because their aim is to maximize the usage of production capacity. These systems are driven by the system of due-dates. The release date is controlled and the level of Work in Progress is then observed. By using this system, companies are able increase the volume of their production which in turn reduces the cost of production per unit. The push strategy has been used by companies such as Dunkin Donuts for producing their donuts. Customer demand for each of the donuts (such as Glazed, chocolate, cream etc.) is arrived

Identification and Evaluation of Five Marketing Strategies of Apple In Essay

Identification and Evaluation of Five Marketing Strategies of Apple Inc. and iPhone - Essay Example However, Apple’s iPhone has also become popular because of the growing demand for smartphones in the global market. Apple Inc. conducts its business in a highly competitive market and experiences threats of monopolistic competition in business (HSC â€Å"The International Business Cycle†). In order to acquire a greater share of market demand and gain superior core competencies, the organization tries to offer qualitatively unique non-imitable products (Porter 87). Apple Inc. implements differentiation strategy in business for offering electronic hardware products such as iPhone. However, across all its international marketplaces, Apple offers standardized iPhone models. The technological features used in iPhone are authentically patented by the company. These Smartphone manufactured by the company are run through Apple’s own customized software, iOperating System (Apple Inc. â€Å"Financial Information†). iPhone is well known all over the market for its bigger screens, strong battery life and unique design. No other market rivals of the company can exactly imitate the internal and external features of iPhone. Product differentiation strategy helps to augment the brand value of Apple Inc. in the global forum. Consumers prefer to purchase iPhone because of its rare features and non-comparable applications. Apple Inc. procures most of its hardware electronic products from the Asian economies. These semi-finished products are acquired by the company through the process of outsourcing. Some raw materials are obtained by Apple from its OEM trading partners (Apple Inc. â€Å"Financial Information†). Through an automated receiving system, Apple Inc. effectively manages the stock of its inventory. The organization utilizes environment-friendly means of production for ensuring low generation of toxins during its manufacturing process (Porter 160). Many by-products formed from the production process of Apple are recyclable in nature. The production amenities of the company aim to offer zero landfill facilities.

Drama Part 1 Essay Example for Free

Drama Part 1 Essay The piece of Drama we have created is called The Fear of the Unknown. We looked at various ways of interpreting the title before agreeing on a suitable theme. Our story covers the death of a character and studies the reactions of characters in different situations. The actual cause of death is left to the imagination and is never actually mentioned. This links in with the title we were given. I am going to compare The fear of the unknown with the play The Woman in Black by Susan Hill and adapted by Steven Mallatratt. I will also use the Crucible text by Arthur Miller and Blue Remembered Hills text. In the Woman in Black as the actor approaches the house a gobo is shown to show Eel marsh house in the background. The house seems large and foreboding. This helps create an air of suspense with the audience who already have heard about the woman in black. This happens again when the actor approaches the door to the playroom whilst the music plays. Similarly, the actors in The Fear of the unknown create tension whilst approaching the house by talking quietly and discuss the house in their ghost story. The curse of the Woman in Black is similar to the curse placed on the house where a girl died many years ago. Many other people tell the story of the woman in black. The actor isnt superstitious so ignores them. He is lucky to escape with his life. In the fear of the unknown Stacey warns Sadie about the curse in the house where the girl died, Sadie believes the story but then still goes in the house, and doesnt return. This could also be compared to in the Crucible where the suspicion of witchcraft underlies everything. In the beginning of the play many people didnt even have suspicion of witches. Though the idea there were witches living within a community ate away at the people until people died. Many innocent people ended up hanging for witchcraft. The imagination of characters in the play we performed added to the tension created. This occurred frequently during the piece, for example when Charlie and Sadie appear at the door to Staceys party Stacey looks Sadie up and down. Sadie is instantly terrified of Stacey even though this is normal behaviour in her characters case. The same thing happens in Blue Remembered Hills when the siren goes to signal that a prisoner of war has escaped. Every noise sounds like the war prisoner approaching them and all the children believe the prisoner of war would kill them. You can also compare it to the Crucible where everyone suspects everyone else to be witches, and everyone turns on everybody else causing more havoc. To some extent this also happens in The Woman in Black as the actor is met by suspicious and hostile reactions when he attends the ladies funeral. Also everybody in the village believes in The Woman in Black and her terrible curse, this means all the characters would be on edge. In conclusion, I think our drama performance went well, our preparation could have been better but we all had different school activities on, which made it hard to rehearse. Near to the end of our rehearsals we threw one member of our cast out. This put us at a disadvantage but meant we worked better as a group in the end as we were all striving for a common goal. Our original ideas included; Bullying and the consequences of bullying, Relationships, and problems that could never be solved. We decided to work on the events leading up to an unnecessary death.